{"id":99027,"date":"2023-03-21T12:28:20","date_gmt":"2023-03-21T11:28:20","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=99027"},"modified":"2023-03-21T12:28:20","modified_gmt":"2023-03-21T11:28:20","slug":"microsoft-moechte-wohl-bald-einen-eigenen-app-store-starten","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/03\/21\/microsoft-moechte-wohl-bald-einen-eigenen-app-store-starten\/","title":{"rendered":"Microsoft m\u00f6chte wohl bald einen eigenen App-Store starten"},"content":{"rendered":"<blockquote><p>Microsoft is preparing to launch a new app store for games on iPhones and Android smartphones as soon as next year if its $75 billion (\u20ac70 billion) acquisition of Activision Blizzard is cleared by regulators, according to the head of its Xbox business. (<a href=\"https:\/\/www.irishtimes.com\/technology\/big-tech\/2023\/03\/20\/microsoft-plans-mobile-games-app-store-to-rival-apple-and-google\/\">via<\/a>)<\/p><\/blockquote>\n<p>Wer aktuell eine App auf einem mobilen Ger\u00e4t anbieten m\u00f6chte, der muss das Ganze beinahe schon zwanghaft \u00fcber die Stores von Apple oder Google anbieten. Diese beiden Unternehmen haben in diesem Bereich eindeutig die Kontrolle und andere Firmen m\u00fcssen Teile ihrer Gewinne an Apple oder Google abtreten, um ihre eigenen Waren zu verkaufen. Der im M\u00e4rz 2024 in Europa in Kraft tretende Digital <span class=\"hiddenSpellError\">Markets<\/span> Act sollte diese Situation aber \u00e4ndern und die Konzerne dazu zwingen, zumindest in Europa auch Shops von anderen Anbietern zu erlauben.<\/p>\n<p>Interessanterweise k\u00f6nnte es sich bei Microsoft um einen der ersten Anbieter handeln, der einen Vorteil aus dieser neuen Entwicklung zieht. Angeblich trifft Microsoft aktuell bereits Vorbereitungen daf\u00fcr, um einen eigenen Store f\u00fcr Apps auf iOS und Android anzubieten. Dieser unabh\u00e4ngige Store soll scheinbar schon in 2024 starten, wenn der Digital <span class=\"hiddenSpellError\">Markets<\/span> Act in Kraft getreten und die ebenfalls anstehende \u00dcbernahme von Activision Blizzard abgeschlossen wurde.<\/p>\n<p>Diese Absichten von Microsoft wurden in dieser Woche von Microsoft-Gaming-CEO Phil Spencer an die \u00d6ffentlichkeit herangetragen. Der Spieleentwickler hat sich im Vorfeld <span class=\"hiddenGrammarError\">der anstehenden Game<\/span> Developers <span class=\"hiddenSpellError\">Conferencee<\/span> in San Francisco ein wenig mit der <a href=\"https:\/\/www.ft.com\/content\/7707705e-b288-4531-b30d-7fa993325018\">Financial Times<\/a> \u00fcber dieses Thema unterhalten. Dabei best\u00e4tigte Spencer wohl die weiter oben beschriebenen Pl\u00e4ne rund um <span class=\"hiddenGrammarError\">einen eigenen App Store<\/span> von Microsoft und die zuk\u00fcnftigen Pl\u00e4ne des Konzerns.<\/p>\n<p>St\u00e4rker in den mobilen Markt vorzudringen, ist schon seit einiger Zeit ein Ziel von Microsoft. Die Firma wollte schon in 2020 <span class=\"hiddenGrammarError\">den Game Pass<\/span> auf iOS bringen. Damals scheiterte die Firma aber ab den problematischen Einschr\u00e4nkungen <span class=\"hiddenGrammarError\">des App Stores<\/span> von Apple und den dort herrschenden intransparenten Regeln. Einen eigenen Store zu er\u00f6ffnen, sollte es Microsoft aber endlich erlauben, ihre damals getroffenen Pl\u00e4ne in die Tat umzusetzen. Ansonsten hat die Firma in den vergangenen Monaten immer wieder betont, dass sie ihre Spiele zu m\u00f6glichst vielen Menschen bringen m\u00f6chten. <span class=\"hiddenGrammarError\">Ein eigener App Store<\/span> erscheint wie der n\u00e4chste logische Schritt.<\/p>\n<p>Ansonsten ist es sehr wahrscheinlich, dass Microsoft nur einen der ersten Betreiber eines eigenen Stores darstellen wird. Vermutlich werden in den n\u00e4chsten Jahren noch viele weitere Firmen diesen Weg einschlagen, um die Zahlungen an Google oder Apple zu vermeiden. Der Store von Microsoft sollte zeigen, ob Unternehmen wirklich einen eigenen Store betreiben k\u00f6nnen und inwieweit sich solch ein Vorhaben f\u00fcr die Firmen lohnt. Es k\u00f6nnte schlie\u00dflich noch immer passieren, dass Apple einen anderen Weg findet, um das Ganze zu untergraben und die Kontrolle zu behalten.<\/p>\n<blockquote><p>\u201cWe want to be in a position to offer Xbox and content from both us and our third-party partners across any screen where somebody would want to play,\u201d Spencer<\/p>\n<p>\u201cToday, we can\u2019t do that on mobile devices but we want to build towards a world that we think will be coming where those devices are opened up.\u201d Spencer<\/p><\/blockquote>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Microsoft is preparing to launch a new app store for games on iPhones and Android smartphones as soon as next year if its $75 billion (\u20ac70 billion) acquisition of Activision Blizzard is cleared by regulators, according to the head of its Xbox business. (via) Wer aktuell eine App auf einem mobilen Ger\u00e4t anbieten m\u00f6chte, der [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":91803,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4],"tags":[12855,4617,337,3314,1064],"class_list":["post-99027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gaming","tag-activision-blizzard","tag-apps","tag-microsoft","tag-mobile","tag-store"],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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