{"id":99115,"date":"2023-03-27T10:25:25","date_gmt":"2023-03-27T08:25:25","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=99115"},"modified":"2023-03-27T10:25:25","modified_gmt":"2023-03-27T08:25:25","slug":"levis-verwendet-in-zukunft-von-der-ai-erstellte-models","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/03\/27\/levis-verwendet-in-zukunft-von-der-ai-erstellte-models\/","title":{"rendered":"Levi’s verwendet in Zukunft von der AI erstellte Models"},"content":{"rendered":"

Levi\u2019s is partnering with an AI company on computer-generated fashion models to \u201csupplement human models.\u201d The company frames the move as part of a \u201cdigital transformation journey\u201d of diversity, equity, inclusion and sustainability. (via<\/a>)<\/p><\/blockquote>\n

Neue Technologien rund um den von AI erstellten Content machen sich aktuell in vielen Branchen breit. Musiker, K\u00fcnstler, Autoren und andere Berufsfelder sorgen sich darum, dass ihre Arbeit in Zukunft m\u00f6glicherweise durch AI und einen Computer \u00fcbernommen wird. Seit einigen Tagen darf man interessanterweise auch noch die Models auf die Liste dieser bedrohten Berufe setzen.<\/p>\n

Die Modemarke Levi\u2019s verk\u00fcndete n\u00e4mlich vor einigen Tagen, dass sie in der Zukunft deutlich st\u00e4rker auf Content von AI setzen m\u00f6chte. Das Unternehmen will AI daf\u00fcr nutzen, um Models f\u00fcr ihre verschiedenen Kampagnen und digitalen Prospekte zu erstellen. Diese rein digitalen Models sollen als Erg\u00e4nzung f\u00fcr die echten Menschen fungieren, die schon jetzt die Kleider dieser Marke vorf\u00fchren.<\/p>\n

Um dieses Projekt durchzuf\u00fchren, wird Levi Strauss eine Partnerschaft mit der in Amsterdam sitzenden Firma Lalaland.ai eingehen. Dieses in 2019 gegr\u00fcndete Firma ist wohl speziell darauf ausgelegt, digitale Models f\u00fcr Werbeagenturen und Modemarken zu erschaffen und zu verwalten. Die Firma m\u00f6chte Kunden jeglichen von ihnen gew\u00fcnschte Gegenstand an einem Model zeigen, welches hyperrealistisch ist und ihnen beim Alter, bei der Hautfarbe, dem K\u00f6rperbau und der Gr\u00f6\u00dfe entspricht. Daf\u00fcr hat Lalaland.ai die entsprechenden Technologien und M\u00f6glichkeiten entwickelt.<\/p>\n

Der Ank\u00fcndigung von Levi\u2019s zufolge m\u00f6chte die Marke die Optionen ihres neuen Partners daf\u00fcr nutzen, um die Anzahl und die Diversit\u00e4t ihrer Model auf eine nachhaltige Weise zu erh\u00f6hen. Gleichzeitig betonte die Firma, dass sie vermutlich niemals komplett auf menschliche Models verzichten wird. Die damit verbundene Aufmerksamkeit und die regelm\u00e4\u00dfig durchgef\u00fchrten Live-Events sind weiterhin ein relevanter Teil der Branche, der nicht mit AI Models durchgef\u00fchrt werden kann. Trotzdem d\u00fcrfte die Anzahl von Stellen in diesem Bereich im Laufe der Zeit schwinden.<\/p>\n

Levi\u2019s setzt mit diesem Schritt komplett auf die angebliche F\u00f6rderung von Diversit\u00e4t und die Erweiterung ihres Angebots an vorhandenen Modeln. Interessanterweise erweckt diese Vorgehensweise zwar tats\u00e4chlich den Eindruck von mehr Diversit\u00e4t, aber im Grunde sorgt die Marke nur daf\u00fcr, dass es weniger Menschen suchen, anheuern und bezahlen muss. Mit AI Content kann das Unternehmen weiterhin eine diverse Gruppe an Figuren ausstellen und gleichzeitig hat es keinerlei Aufwand mehr durch die Zusammenarbeit mit echten Menschen. Die Maximierung von Gewinnen ist nat\u00fcrlich der wahre Grund hinter dieser neuen Strategie.<\/p>\n

Vermutlich werden in der nahen Zukunft noch mehr Modemarken auf AI Models setzen. Schlie\u00dflich ist das Ganze im Grunde nur der n\u00e4chste logische Schritt nach der Verwendung von Photoshop und \u00e4hnlichen Programmen. Ansonsten ist solch eine Ma\u00dfnahme durchaus nachvollziehbar. Die Gewinne der Firma werden erh\u00f6ht und gleichzeitig erh\u00e4lt man deutlich mehr Auswahl bei der Anzahl der vorhandenen Models f\u00fcr Werbeanzeigen. Mich pers\u00f6nlich st\u00f6rt daran eigentlich nur die falsche Verpackung rund um Diversit\u00e4t etc. Ich erwarte keine besseren Absichten von Firmen und das „sch\u00f6ne Verpacken“<\/span> solcher Schritte wirkt auf mich immer unsch\u00f6n.<\/p>\n

Ansonsten zeigt diese Sache erneut, wie weit AI Content gekommen ist und auf wie viele verschiedene Weisen sich das Ganze anwenden l\u00e4sst. Ich w\u00fcrde davon ausgehen, dass eine auf AI Models spezialisierte Firma auch die \u00fcblichen Probleme mit AI Art vermeiden kann. Vermutlich haben die von Lalaland.ai erzeugten Bilder also auch richtige H\u00e4nde und keine sonderbaren K\u00f6rperformen.<\/p>\n

\n

Today, LS&Co. announced our partnership with Lalaland.ai, a digital fashion studio that builds customized AI-generated models. Later this year, we are planning tests of this technology using AI-generated models to supplement human models, increasing the number and diversity of our models for our products in a sustainable way.<\/p>\n

Founded in Amsterdam in 2019, Lalaland.ai uses advanced artificial intelligence to enable fashion brands and retailers to create hyper-realistic models of every body type, age, size and skin tone. With these body-inclusive avatars, the company aims to create a more inclusive, personal and sustainable shopping experience for fashion brands, retailers and customers.<\/p>\n

\u201cWhile AI will likely never fully replace human models for us, we are excited for the potential capabilities this may afford us for the consumer experience,\u201d said Dr. Amy Gershkoff Bolles, global head of digital and emerging technology strategy at Levi Strauss & Co. \u201cWe see fashion and technology as both an art and a science, and we\u2019re thrilled to be partnering with Lalaland.ai, a company with such high-quality technology that can help us continue on our journey for a more diverse and inclusive customer experience.\u201d<\/p>\n

Today, when you shop on Levi.com<\/a>\u00a0or in our app<\/a>, we generally have one model for each product. We know our customers want to shop with models who look like them, and we believe our models should reflect our consumers, which is why we\u2019re continuing to diversify our human models in terms of size and body type, age and skin color. This AI technology can potentially assist us by supplementing models and unlocking a future where we can enable customers to see our products on more models that look like themselves, creating a more personal and inclusive shopping experience.<\/p>\n

Diversity, equity and inclusion is a top priority for us at LS&Co., and it\u2019s important to note we do not see AI-generated models as a sole solution. In fact, over the past year, we\u2019ve been focused on ensuring that not only is our work diverse, but those working on the content both in front of and behind the camera are reflective of our broad consumer base \u2014 and we\u2019re continuing to do just that.<\/p>\n

LS&Co. is always focusing on our digital transformation journey, and we\u2019re balancing digital fundamentals with investing in emerging technology to keep us at the forefront of innovation. Using our innovation framework for evaluating emerging technologies, we\u2019re continuing to particularly explore technologies that improve the customer experience, whether in-store or online. We are excited to continue creating innovative customer experiences that are more personal, relevant and engaging, adding value for both our customers and our business.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Levi\u2019s is partnering with an AI company on computer-generated fashion models to \u201csupplement human models.\u201d The company frames the move as part of a \u201cdigital transformation journey\u201d of diversity, equity, inclusion and sustainability. (via) Neue Technologien rund um den von AI erstellten Content machen sich aktuell in vielen Branchen breit. Musiker, K\u00fcnstler, Autoren und andere […]<\/p>\n","protected":false},"author":10647,"featured_media":99119,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[7],"tags":[5604,463,13493,1302,9536],"jetpack_publicize_connections":[],"yoast_head":"\nLevi's verwendet in Zukunft von der AI erstellte Models - 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