{"id":99638,"date":"2023-04-27T17:37:16","date_gmt":"2023-04-27T15:37:16","guid":{"rendered":"https:\/\/stevinho.justnetwork.eu\/?p=99638"},"modified":"2023-04-28T10:56:49","modified_gmt":"2023-04-28T08:56:49","slug":"activision-blizzard-das-erste-quartal-2023-war-durchaus-erfolgreich","status":"publish","type":"post","link":"https:\/\/stevinho.justnetwork.eu\/2023\/04\/27\/activision-blizzard-das-erste-quartal-2023-war-durchaus-erfolgreich\/","title":{"rendered":"Activision Blizzard: Das erste Quartal 2023 war durchaus erfolgreich"},"content":{"rendered":"<blockquote><p>Activision Blizzard has released <a href=\"https:\/\/investor.activision.com\/news-releases\/news-release-details\/activision-blizzard-announces-first-quarter-2023-financial\" target=\"_blank\" rel=\"noopener\">first quarter financial results<\/a> for the year of 2023, announcing strong earnings, 62% increased segment revenue for Blizzard Entertainment, and double-digit growth in total mobile revenue &#8211; led by Candy Crush, Call of Duty: Mobile, and Diablo Immortal. (<a href=\"https:\/\/www.wowhead.com\/news\/activision-blizzard-first-quarter-2023-financial-results-strong-performance-from-332632\">via<\/a>)<\/p><\/blockquote>\n<p>In der vergangenen Nacht hat Activision Blizzard ihren <a href=\"https:\/\/investor.activision.com\/news-releases\/news-release-details\/activision-blizzard-announces-first-quarter-2023-financial\">offiziellen Finanzbericht<\/a> f\u00fcr das erste Quartal des Jahres 2023 mit der \u00d6ffentlichkeit geteilt. Die Berichte dieser Art sollen Aktion\u00e4re, die Presse und die Fans dar\u00fcber informieren, in was f\u00fcr einer Situation sich die Firma aktuell befindet und wie erfolgreich die vergangenen drei Monate gewesen ist. Eigentlich sollten diese Informationen erst in der anstehenden Nacht erscheinen, aber der Bericht wurde aufgrund der Probleme mit der britischen Competition Markets Authority wohl einen Tag vorverlegt.<\/p>\n<p>Gestern hat sich die CMA dazu entschieden, die geplante \u00dcbernahme von Activision Blizzard durch Microsoft zu blockieren. Dieser Punkt war nat\u00fcrlich ein wichtiges Element in dem Finanzbericht. Die Verantwortlichen bezeichnen diese Entscheidung als eine Ma\u00dfnahme, die absolut unpassend ist, einfach nur unlogisch erscheint und nicht auf den vorhandenen Beweisen basiert. Microsoft wird gerichtlich dagegen vorgehen und Activision Blizzard sichert dem Konzern jegliche Unterst\u00fctzung zu. Die Entscheidungstr\u00e4ger glauben auch weiterhin daran, dass dieser Deal erfolgreich sein kann.<\/p>\n<p>Ansonsten hat Activision Blizzard in dem Finanzbericht ein durchaus erfolgreiches Quartal beschrieben. Die Nettobuchungen sind in dieser Zeit um <span class=\"hiddenGrammarError\">25%<\/span> gestiegen und die Einnahmen in allen Bereichen wurden deutlich erh\u00f6ht. Getragen wurde dieser Erfolg unter anderem durch starkes Wachstum bei Call of Duty, Candy Crush, Warcraft, <span class=\"hiddenSpellError\">Overwatch<\/span> und dem gesamten <span class=\"hiddenSpellError\">Diablo<\/span> Franchise. Der Blick auf das anstehende Quartal f\u00e4llt ebenfalls sehr positiv aus.<\/p>\n<p>Was die Nutzerzahlen von Blizzard betrifft, so gab es hier einen eindeutigen Abfall seit dem letzten Quartal. Gegen Ende 2022 hatte das Unternehmen noch satte 45 Millionen <span class=\"hiddenSpellError\">MAUs<\/span> (<span class=\"hiddenSpellError\">monthly<\/span> <span class=\"hiddenSpellError\">active<\/span> <span class=\"hiddenSpellError\">users<\/span>) und jetzt liegt dieser Wert zu Beginn von 2023 nur noch bei 27 Millionen. Dieser Verlust mag zwar drastisch erscheinen, aber damit folgt die Firma ihrem \u00fcblichen Trend. Im ersten Quartal 2022 lag Blizzard auch nur bei 22 Millionen <span class=\"hiddenSpellError\">MAUs<\/span>. Der Wert Ende 2022 wurde durch das <span class=\"hiddenSpellError\">WoW<\/span> <span class=\"hiddenGrammarError\">Addon<\/span> hochgehalten. Zus\u00e4tzlich dazu wurde die Partnerschaft mi NetEase in China beendet, was zu dem Verlust der dortigen Spieler f\u00fchrte.<\/p>\n<p>Ansonsten scheint Blizzard sehr zufrieden damit zu sein, wie es World of Warcraft aktuell geht. Die Entwickler best\u00e4tigten offiziell, dass die Spielerzahlen von <span class=\"hiddenSpellError\">Dragonflight<\/span> aktuell deutlich h\u00f6her sind, als es bei anderen Erweiterungen zu diesem Zeitpunkt in ihrem Lebensrhythmus der Fall gewesen ist. Das Team ver\u00f6ffentlicht den Content f\u00fcr <span class=\"hiddenSpellError\">Dragonflight<\/span> \u00fcberraschend flott und diese Arbeit macht sich wohl positiv bei den Spielerzahlen bemerkbar. <span class=\"hiddenSpellError\">Dragonflight<\/span> stellt zumindest aktuell eine sehr erfolgreiche Erweiterung dar, die aktuell auf ihren ersten Content Patch in der kommenden Woche zusteuert.<\/p>\n<p>Die Verantwortlichen bei <span class=\"hiddenSpellError\">Activison<\/span> Blizzard warten aktuell gespannt darauf, wie sich <span class=\"hiddenSpellError\">Diablo<\/span> 4 schlagen wird. Dieses Spiel ist eines der zentralen Elemente ihrer Projekte in 2023 und das Action-RPG d\u00fcrfte ziemlich viel dazu beitragen, den Erfolg der Firma f\u00fcr ein weiteres Jahr zu sichern. Dem Finanzbericht zufolge d\u00fcrfte das Spiel alleine die Nettobuchungen von <span class=\"hiddenSpellError\">Activison<\/span> Blizzard um bis zu <span class=\"hiddenGrammarError\">30%<\/span> erh\u00f6hen. Gleichzeitig erwartet man erh\u00f6hte Gewinne in allen Bereichen. Aktuell gibt es keine Hinweise, die gegen diese Annahmen sprechen.<\/p>\n<p><a href=\"https:\/\/i0.wp.com\/wow.zamimg.com\/uploads\/screenshots\/normal\/1106294.png?ssl=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/wow.zamimg.com\/uploads\/screenshots\/normal\/1106294.png?resize=640%2C98&#038;ssl=1\" alt=\"\" width=\"640\" height=\"98\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/wow.zamimg.com\/uploads\/screenshots\/normal\/1106293.png?ssl=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/wow.zamimg.com\/uploads\/screenshots\/normal\/1106293.png?resize=640%2C94&#038;ssl=1\" alt=\"\" width=\"640\" height=\"94\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><a href=\"https:\/\/i0.wp.com\/wow.zamimg.com\/uploads\/screenshots\/normal\/1106292.png?ssl=1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/i0.wp.com\/wow.zamimg.com\/uploads\/screenshots\/normal\/1106292.png?resize=640%2C148&#038;ssl=1\" alt=\"\" width=\"640\" height=\"148\" data-recalc-dims=\"1\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.wowhead.com\/news\/activision-blizzard-first-quarter-2023-financial-results-strong-performance-from-332632\">(via)<\/a><\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Activision Blizzard has released first quarter financial results for the year of 2023, announcing strong earnings, 62% increased segment revenue for Blizzard Entertainment, and double-digit growth in total mobile revenue &#8211; led by Candy Crush, Call of Duty: Mobile, and Diablo Immortal. (via) In der vergangenen Nacht hat Activision Blizzard ihren offiziellen Finanzbericht f\u00fcr das [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10647,"featured_media":59743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[4],"tags":[1148,1112,12070,4274,287],"jetpack_publicize_connections":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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